SRK's Chennai Express Is All Time Blockbuster

Chennai Express success pushed me to write its success story part 2. As I told in Part 1 large part of credit goes to Shah Rukh Khan. This time I am writing journey from Rs. 100 Cr to Rs. 300 cr.

I thought after pre-release and immediate post release promotions SRK will slow down but I was wrong this man ran hard with his record express and made "Chennai Express" "All Time Blockbuster".

Chennai Express promotion team promoted movie through mobile game (Chennai Express Game) and app called "'Karaoke App" these both are performing very well. They offered amazing offer for their viewers like on Raksha Bandhan, this promotion team offered "Buy 2 and get 1 ticket free". Last weekend that is 23rd to 25th Aug they offered fans whoever hit theatres in between these days to watch this movie, take out photo of ticket and a photo of your family, email these snaps to them or tweet with these snaps and #FamilyExpress tag then King Khan will specially pose with & talk about your family & Chennai Express Team display the video online. Check their facebook page daily new and engaging updates are coming on it. Daily tweets are coming on twitter with new, innovative and trending tags and most of the tags are having #Express in it. With all this social network promotions they are still engaging and driving people to theatres. SRK visited Maratha Mandir theatre where his "Dil Wale Dulhniya Le Jayenge" is still running and now "Chennai Express" shows are running in that theatre with DDLJ show. Shah Rukh Khan is going to visit Sankalp Pratishthan Dahi Handi Utsav, Worli,  organised by Sachin Ahire where he can promote Chennai Express to lakhs of people and he can thanks them for Record Express success too.

Rohit Shetty's Chennai Express has collection of Rs. 212.66 Crores from India, Rs. 107 crores from overseas that means net Rs. 319.66 crores box-office collection worldwide. These figures states that this Record Express is All Time Blockbuster. Success party of this film was celebrated with all Chennai Express team at JW Marriot Juhu Beach, Mumbai. SRK and his promotions made it possible. Three Cheers for him and his energy level. He is all time entertainment package and great actor. All the best to Chennai Express for its long run and congrats to Deepika Padukone, SRK, Rohit Shetty and his team.

What Made Chennai Express A Record Express?

Since Friday I am hearing about Chennai Express success, so I would like to share my points with you all Chennai express lovers and fans. This movie made highest paid previews/thursday Rs 6.75 Cr, highest day 1 collection Rs 33.12 Cr, highest day 2 collection Rs 28.05 Cr and highest day 3 collection Rs 32.50 Cr. This movie collected Rs 100.42 Cr net in its opening weekend and this is first film to cross Rs 100 Cr net in opening weekend itself. Why this movie does break all previous box office records? And How Record Express manages to do it?

Is story has something different in it? No, it is normal fresh comedy as Rohit Shetty other films has. It is like all other Shah Rukh Khan’s lover boy films. Does Deepika’s south Indian accent get some audience? Yeah that factor bringing some viewers in. One factor is affecting on good volume of people that is south Indian touch. Today if we see bollywood, there are most of the movies having north Indian touch, mostly Bihar, Uttar Pradesh and Punjab. This movie has changes that trend and that is something new to see. Most of the actors are from South India except SRK.

Most important factor which has created all the magic is SRK fans group and King Khan’s interaction and the connection he formed with people before release. Hats Off to this bollywood badshah, he perfectly promoted Chennai Express before and after its release. He traveled entire India and globe for promotional activities. At Kolkata his promotional activity gathered 2 Lacs fans. There are many more such examples of other places too. He promoted this film through famous TV serials and reality shows as well. Most important factor was his presence in all promotional activities. Yesterday evening he visited some theatres in Mumbai to give surprise to his fans. Fans were going crazy to see SRK. This sounds small activity but it gives good impact. Shah Rukh Khan’s fan following is playing major role in the success of Chennai Express. I will just say this man is coming with more energy with increasing his age.

One more factor is occasion “Eid”. Movie which releases on Eid is creating records like Salman Khan’s Wanted and Ek Tha Tiger did. Eid and hit is Bollywood equation now.

No doubt Chennai Express Team did awesome job, great south Indian locations, good direction, nice act by Deepika Padukone, SRK and other actors. Fresh comedy and Rohit Shetty style action scenes are added TADKA. All in all a good entertainment package. SRK has proved that he is a Real King. His energy at this age, his passion towards whatever he does; can’t be expressed in words. You are the Badshah of your fans SRK keep it up and bring on many more Record Express. SRK is the major reason for Chennai Express success. King Khan made this Chennai Express a Record Express.