Chennai Express success pushed me to write its success story part 2. As I told in Part 1 large part of credit goes to Shah Rukh Khan. This time I am writing journey from Rs. 100 Cr to Rs. 300 cr.
I thought after pre-release and immediate post release promotions SRK will slow down but I was wrong this man ran hard with his record express and made "Chennai Express" "All Time Blockbuster".
Chennai Express promotion team promoted movie through mobile game (Chennai Express Game) and app called "'Karaoke App" these both are performing very well. They offered amazing offer for their viewers like on Raksha Bandhan, this promotion team offered "Buy 2 and get 1 ticket free". Last weekend that is 23rd to 25th Aug they offered fans whoever hit theatres in between these days to watch this movie, take out photo of ticket and a photo of your family, email these snaps to them or tweet with these snaps and #FamilyExpress tag then King Khan will specially pose with & talk about your family & Chennai Express Team display the video online. Check their facebook page daily new and engaging updates are coming on it. Daily tweets are coming on twitter with new, innovative and trending tags and most of the tags are having #Express in it. With all this social network promotions they are still engaging and driving people to theatres. SRK visited Maratha Mandir theatre where his "Dil Wale Dulhniya Le Jayenge" is still running and now "Chennai Express" shows are running in that theatre with DDLJ show. Shah Rukh Khan is going to visit Sankalp Pratishthan Dahi Handi Utsav, Worli, organised by Sachin Ahire where he can promote Chennai Express to lakhs of people and he can thanks them for Record Express success too.
Rohit Shetty's Chennai Express has collection of Rs. 212.66 Crores from India, Rs. 107 crores from overseas that means net Rs. 319.66 crores box-office collection worldwide. These figures states that this Record Express is All Time Blockbuster. Success party of this film was celebrated with all Chennai Express team at JW Marriot Juhu Beach, Mumbai. SRK and his promotions made it possible. Three Cheers for him and his energy level. He is all time entertainment package and great actor. All the best to Chennai Express for its long run and congrats to Deepika Padukone, SRK, Rohit Shetty and his team.