Time to write on, another mind blowing topic, “Does SEX sells?” I choose this topic because one day I sat to eat Vada-Pav and when I unwrapped it, I saw an article on that paper, titled was “How To Choose Right Laptop”. Article was promoting a branded Laptop but I saw one image included with that article; that image was a girl with sexy long legs sitting on a chair with laptop on her lap. This inspired me to write on this topic which was on my mind since long time.
Why most of the video, image, banner or any kind of advertisements includes erotic sexy girls or boys images? I thought and researched on this topic, I found much information which I like to share with my readers. Main reason why sexuality works in advertising is, it influences our biological instincts and evokes strong emotions, that's why sexual images are the most effective means to attract people. There are people all the time thinks about sex in many ways. If such people come across these ads then they tend to see it with great interest. This is instinct of our senses which make changes in our mind after watching sexually erotic images or videos and advertising companies taking advantage of it.
There are seductive tempting legs, butt cheeks, bosoms, cleavage, biceps, triceps and other body parts (for every taste) are constantly attacking us from the TV screens, magazines pages, billboards and other advertising media. Open any magazine and sexy ladies (and men) will sell you anything from shampoo to chainsaws. See any products advertisings today you will see sexuality playing a vital role in it. Let’s see some examples,
1. Sexy girls and hot boys featuring in Deo’s ads giving the message of use this deo to attract sexy girls.
2. SRK with upper bare body in action with two sexy ladies in bath-tub for LUX soap ads.
3. See any pain balms ads it contains lady with bare waist pain.
4. This is one of the best example, Katrina seducing moves in exposing costume to promote Slice – Mango Juice.
Yes, sex sells. It's a fact. Popular men’s magazines like Maxim and FHM have experimented often with their covers. Overwhelmingly, when a sexy, semi-naked woman appears on the cover, it outperforms an image of a male star, even if that star is someone men want to read about.
Sexuality is involved in apps advertisings on mobile too. There are different apps and gaming ads on mobile which includes virtual sexy girls in sexy outfits.
Why does the ‘sex sells’ formula work? It excites us, arouses us and ignites our passion and eventually, makes us notice the products. It was implanted in our genes. Sex sells because we are human and sex is the most important part of our lives. We can run but we can never hide. It is an excellent instructor, most powerful and efficient marketing tool. Of course, it incites immediate interest too. The purpose of advertisements is to inform, convince people about a particular product one way or the other, and sex is the best way to hold on to someone’s memory. There is never a saturation point when you introduce sex into that concept.
A naked girl sells more men’s products than an enthusiastic salesman with the gift of the gab. Who isn’t interested in sex? So it really is true that sex sells everything. It never fails. If we are out of ideas, we should just leave it to sex. That’ll do the trick. That’s the best choice, hardly any of us have differences on that subject. In these final lines, I just want to tell the people who don't agree on it that It is your view not an advertiser's because advertiser always include sex in his ads and we can see it everywhere. Sex themes are making brands, earning money and ruling advertising world.
I am posting this article on my Duniyaadaari blog because everything comes under Duniyaadaari. Thus, it has both positive and negative site. I will just suggest my readers that don’t get attracted to sexy themes of advertisements, check out for product quality. Don’t get manipulated with sexy ads, analyse products after watching their advertisements and after that go for it.